WANT TO OPEN A RESTAURANT?
Let’s see what is needed …
WANT TO OPEN A RESTAURANT IMAGEMAN WILL HELP YOU. You don’t know where to start and in what direction to move, DO NOT WORRY! IMAGEMAN Studio will help you. Provide you with ideas that are already ready for implementation or develop unique. And individual projects based on your preferences and capabilities. Define a “starting point”, offer you some creative ideas and development options for your project from which you can choose what. Closest to you, analyze the “market”, conduct market research. And show you a 3D visualization of your ideas and the likely ways of project development.
DIRECTION AND CATEGORY:
First, you need to understand the target audience for whom your place will be designed. The most significant criteria may be both the average check and the focus. For example, affordable restaurants which are intended for the general public (businessmen, students, tourists). Can simultaneously be family places. Or for children’s birthday parties. Thematic (meat, fish, beer, cafe-bakery) and even ethnic places (Italian, Armenian, French, etc.). However, if you prefer a Luxe restaurant. The audience shrinks to certain segments of society, accustomed to luxury and appreciating gourmet cuisine. In general, all cafes and restaurants can be positioned according to one criterion, as well as several at the same time.
Once determining the target audience, it is necessary to formulate the theme and concept. If your place doesn’t have its own legend, history, or message, then they need to be invented, developed, and visualized. The concept of a restaurant is usually reflected in everything… In the facade, sign, interior, serving, dishes, etc. The development of the concept and style of the restaurant is also a time-consuming process. Which is also the competence of the Studio “IMAGEMAN Interior and Architecture”.
As Captain Vrungel (a character from a Soviet cartoon) said: “As you name the ship, as it sails.” The hero of the animated film is not likely to put the main marketing tools (naming and branding) into his thoughts. Although he definitely knew something.
